Friendly Collective
Background
Friendly Collective is a lot of things. But first & foremost it is a brand with purpose. The company, initially created by my counterpart ego n friends, was simply a recording studio built to cultivate community in our local market. Then in the summer of 2024, I stepped in to see what we could do with the foundation.
Since then, we have turned this little recording studio into a brand whose mission is to not only cultivate community, but educate & provide resources for artists of all kinds. We’re headquartered in Denver, Colorado but our goal is to reach nationally. We’re still in the early stages of development, but we have a really big plan for our future as a company. In 2025 we launched our social media presence and we continue to build that up not only as a way to prove legitimacy, but to set an even stronger foundation for the work that will come.
BRAND DESIGN
Brand Guidelines
In previous projects, I have used the self-proclaimed “Brand Box.” But for this company, my team and I decided that building more rigid guidelines would be most beneficial for Friendly Collective as a business.
Below are a series of frames from our Brand Guidelines to give you an idea of the brand we have built.
Projects
Social Media
The Team
Christian Hundley // Cofounder & Creative Director
Aditya Kamath // Cofounder & Executive Producer
Tomas Muelling // Art Director & Graphic Designer
Michael Zotto // Business Development