A couple of years ago I was busy working as a freelance photographer & cinematographer. At some point during that process, I got picked up to be the Creative Director for a MusicTech startup called Artist Republik. It was during this time that I fell in love with what was essentially producing. I ran the company’s creative strategy & direction along with producing all of our productions and projects. When we sold the company, I had a choice to make: go back to freelancing or start my own company. In the name of progress, I decided to start my own company, Art House Operations.
Now, this had been an idea that I had in my mind for a couple of years. I had already purchased the domain names & got the LLCs in my name. I just hadn’t done anything with it since I had been so busy with other obligations. This time was different, I had nothing better to do & I wanted to continue a forward trajectory in my life and career. It was also at this same time that I moved from Los Angeles to Denver & I was in a new market with a ton of new opportunities.
One of the goals that I had for Art House was to focus specifically on a few key niches: art, music & outdoors. So as I began to inch towards the greater goal of this production company, I began making connections in these spaces. Luckily my portfolio in music had already been top-notch from my music festival days.
Oh, and by the way, all of this happened just over a year ago in 2021. I spent the majority of 2022 building the foundations for this company with a few clients of mine that I still call clients today. Jack Dawkins, the rapper. Andres Delgado (AKA VYPR), the muralist & abstract artist. Aspire Tours, the outdoor brand. I also have had a few contract clients that I’ve worked with along the way.
All of these clients have helped me and my company grow in ways that I never thought possible. Before, I thought that I had it down. I thought that I knew exactly what I was doing. Let me tell you… I was so wrong. Over the last full year of this company’s existence, I have made MANY mistakes. I have had to completely rethink my processes & business acumen. And I still have a lot to learn as I continue to build this company.
What is my point with all of this? Well, that’s the cliff notes history of my progress with what I am now calling Art House Collective. As I said, there is still tons of work for me to do with this company, and I have a lot of big goals for the future. Ultimately, I want Art House to strictly produce documentaries on a variety of topics.
Remember those clients that I mentioned before? At the moment I am helping them produce digital marketing content with a documentary twist. The long-term relationships with these clients are aimed at collecting content for each of them over time to produce a longer-form documentary in the future as their own stories develop.
Jack Dawkins is just getting into his career as a musical artist and I have been blessed to have been there from the early beginnings. I have been documenting his life and career for the last year now and we have big plans going into 2023. We are currently producing mini-documentaries based around his life month-month. These will all eventually fold into the larger documentary that we will be producing as he grows and gains a larger fanbase.
VYPR’s situation is very similar. I have been hanging out with Andres for less than a year, and yet we have put on an art show together and I have produced a short documentary about him during that period. We also traveled to Qatar together in December of 2022 for the World Cup and I was able to get a ton of footage there as well. This kid is going to be a hugely influential artist & I have been able to follow his story from the early beginnings as well.
Aspire Tours is doing some big things here in the state of Colorado. They are opening up a piece of land in Salida to help promote tourism in the Colorado mountains and beyond. I have been following their story for about as long as I have with Jack Dawkins. As their story develops I hope to help them grow their influence through the documentary-style content that we are producing for them.
All of these projects are just a small stepping stone towards producing more documentary-style content that I hope to get into the hands of some of the bigger streaming services in the future. We are building something really big and if you’re reading this, you are now part of our journey. I can’t wait to continue sharing more about what’s happening in my life & with Art House Collective as time goes on.